LDNfinance was formed to bring together like-minded, successful property finance professionals already operating within the mortgage industry to create a firm with a fresh approach to offering mortgage advice.

Our approach is best defined as being ‘Modernly Professional’ as we strive to create a relaxed, forward thinking working environment but ensure that we hold ourselves to the highest possible standards of professionalism when it comes to the act of giving advice and administering applications on behalf of our clients. This approach has attracted new talent to join our team at an incredible rate and has seen us grow from 4 to 20 staff members within 18 months.

Our growth has been driven purely by referrals on all levels. Embedded within our culture is an unrivalled dedication to providing exceptional customer service. This has resulted in a fantastic level of client retention as well as huge amounts of direct client referrals. The most gratifying aspect of our growth has been the number of introducers that have entrusted us to work with their clients. We are acutely aware that there is a reputational risk involved in any situation whereby you have been recommended to act on behalf of someone’s friend, family or client and we take this responsibility very seriously.

We plan to continue to grow organically and to diversify to meet the growing demands of an expanding market. We see huge potential in the areas of the market that were previously regarded as niche and will focus the appropriate resources to ensuring our staff are fully versed in full spectrum of market opportunities.