Process & Timeline

So, what is the entry process for the SFI Awards and how does it work? Read on to find out how we select our winners for the UK’s favourite specialist finance awards. Or scroll down to view the timeline of key dates and deadlines.

The SFI Awards entry process is split into three online stages: nominations, voting and judging.

In stage one, you can nominate yourself, your company or another business or individual. Nominations only take a moment and you are not required to submit any supporting material. You only need to nominate a person or company ONCE per category in order to guarantee a spot on the Longlist and qualify for the voting stage. Nominations close on 1 April. We then spend around a week verifying each and every nomination; making sure they meet the category criteria and operate in the UK.

Stage two is when the public vote takes place. Once the Longlist is announced, nominees then have until 14 May to create campaigns and canvas their clients, colleagues and wider industry audiences to gain as many votes as possible. When votes are submitted we ask for “work” email addresses rather an Gmail or Yahoo (for example), as it makes verifying the votes much easier and discourages cheating. At the end of the voting stage, the four nominees with the most votes per category will make the Shortlist.

The final stage of the SFI Awards is judging. Every year we handpick a judging panel of approximately 60 experts from all sectors of the industry and publish this online. The judges have one week to decide who they think should win and this process is moderated by Mortgage Introducer. The winners will then be announced at the virtual awards ceremony on 24 June 2021. Find out more about the event here.

If you have any other questions about the SFI Awards, you can contact us here.


March 4

Nominations open

April 7

Nominations close

April 19

Longlist announced & voting opens

May 17

Voting closes

May 20

Shortlist Announced

June 7

Judging Opens

June 11

Judging Closes

June 24